Master the Art of Selling River Cruises at ASTA River Cruise Expo 2027

Join fellow travel advisors at the ASTA River Cruise Expo 2027 in Vienna—the premier event for mastering river cruise sales and growing your business. This exclusive event offers firsthand knowledge and training to help you confidently sell river cruises to your clients. 

“Fantastic introduction to all the river cruise brands and offerings on each ship! This event gives those new to river cruising great exposure to the client experience onboard and the differences between the brands, which are vast! Experienced advisors will love the ability to dine on and personally inspect each ship. I can now say I could sell each brand with confidence and that there truly is a river cruise out there for every traveler!”

-Allison Carrow, Travel Advisor, The Journey Group

✔ Gain expert insights from top river cruise industry leaders

✔ Tour and compare participating ships, experiencing their amenities and services firsthand 

✔ Network with executives and sales leaders from premier river cruise brands 

✔ Explore breathtaking river cruise destinations to better sell the experience 

✔ Access exclusive post-Expo sailings to further enhance your expertise 

Set in the heart of Vienna, a city of scenic canals, historic charm, and modern vibrancy along the Danube River, this event immerses you in the world of river cruising like never before. Elevate your skills, build valuable industry connections, and position yourself as a trusted travel advisor for river cruise sales. 

Don’t just learn about river cruising—experience it. Join us in Vienna for ASTA River Cruise Expo 2027 and take your river cruise sales to the next level! 

What's New in 2027

• At least 13 river cruise brands bringing at least 17 SHIPS to experience firsthand — MORE CAPACITY THAN EVER
• New river cruise line participating: Century Cruises
• Celebrity River Cruises returning for a second year as Title Sponsor with more exciting updates